Gartner for Marketing Leaders

Get actionable, objective insight for you and your team. When change is the only constant, we’re in it with you for the long haul. Gartner for Marketing Leaders helps chief marketing and communications officers like you power their marketing strategy with unbiased insights and proven tools to deliver best-in-class results.

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Chief Marketing Officer Leadership Vision 2022

Chief marketing officers (CMOs) enter 2022 with their role in transition more than in recent years. The CMO Vision 2022 eBook outlines the three strategic actions for success that CMOs will need as they navigate budget austerity and reassess their organizational mandate while accelerating business growth in 2022.

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Gartner Marketing Predictions 2022: Forging New Connections

CMOs face a perfect storm of budget cuts, operational disruption and social unrest. The ability to build new, vital connections with customers, employees and business partners is central to thriving across a range of unpredictable scenarios. Learn critical marketing trends and key actions CMOs should take to navigate the future of marketing.

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The State of Digital Commerce

Gartner’s Digital Commerce Survey captures organizations’ digital commerce performance, maturity and strategic priorities after significant digital acceleration. CMOs can use these findings to understand the current landscape and make informed decisions to improve their maturity and performance.

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Gartner Marketing Symposium/Xpo™

Connect with the leading CMOs and marketing leaders to get the latest insights on marketing technology, trends, innovation and more.

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Insights to drive stronger performance

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Research

Digital Commerce Maturity Framework for Marketing
Digital IQ Index

Digital IQ: Email Marketing Benchmarks
Research

The State of Digital Commerce
Article

CMOs: These Are the Digital Commerce Trends to Know for Long-Term Growth
Article

6 Ways to Help Your Company Achieve Its Net-Zero Goals
Webinar

CMOs, Take the Lead on Revenue Operations (RevOps) to Ignite Growth
Webinar

Gartner State of Digital Commerce Survey: Top 5 Findings for Marketing Leaders
Webinar

The Latest Trends in Digital Marketing: Retail 2022
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Client Success Stories

See how Gartner helped other companies achieve their marketing goals.

  • Improve Process
  • Optimize Operations
  • Save Time

Enabling a Personalized and Digital Customer Experience (CX)

Find out how Gartner helped our client achieve substantial CX improvement and contribute to $1.8 million in cost savings across the organization.

Increasing Revenue with a New Digital Strategy

Find out how Gartner helped our client get investment from the board, transform its website and improve growth.

Consumers Energy Company

Find out how Gartner helped our client evaluate their existing technology and adjust their marketing org structure to improve customer experience.

Gartner delivers actionable, objective insight to executives and their teams.

Drive stronger performance on your most critical priorities.