The World’s Most Important Gathering of CMOs and Marketing Executives™

May 23 – 25, 2022 | Americas | Virtual

Gartner Marketing Symposium/Xpo is going virtual

After careful consideration, we have decided to run Gartner Marketing Symposium/Xpo virtually, taking place over the same dates of May 23 – 25.  Gartner remains committed to delivering actionable, objective insights to help you and your team tackle your most critical priorities. 

Harness Marketing’s Power and Purpose

It’s time for marketing to ignite the next revolution. We are witnessing a collective reorientation: multilayered changes stemming from rapid societal shifts, enterprise disruption, functional restructuring and evolving talent dynamics. The terrain underfoot is constantly shifting, even the most familiar norms and processes seem suddenly unfamiliar. Compounding our disorientation, our internal partners also are on the move, and we wonder whether we’re all on the same path.

Marketers who take the time now to spark new ways of thinking and challenge the fundamental truths of the function — the role of customer centricity, the balance of brand and performance, investments in tech and talent — are those who will be the change agents rather than the reactors to change.

Join us and hundreds of your peers at the Gartner Marketing Symposium/Xpo 2022 conference, May 23 – 25 to hear and share the latest insights into emerging technologies, customer experience, brand strategy and more.

Marketing leadership

The CMO has always worn multiple hats: brand representative, head of the marketing function and member of the executive leadership team. Transform your thinking and lead the way in driving new experiences to make your business ready for tomorrow. 

Marketing innovation

Lead digital transformation and drive marketing innovation to evolve your brand strategy and value proposition in an ever-changing environment. Adapt to changing consumer behaviors with impactful messaging and discover how winning brands outperform after crises. 

Strategic advice

Meet with Gartner experts to learn about the latest strategic trends in marketing, discover the latest marketing technologies and explore how you can apply these insights to achieve your goals.

Now is the time for marketing leaders to redefine their function and blaze a trail forward for their organization. Join us in 2022 for a new look at how to identify, hone and harness marketing’s unique power and purpose, for success not just within marketing but across the entire enterprise.

Kristina LaRocca-Cerrone

Conference Chair and Director, Advisory, Gartner

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    Join a community of CMOs and marketing leaders

    Our conference offers attendees the opportunity to advance their thinking as strategic leaders and bring their marketing vision to life with the best mix of insight and research-backed sessions that help to cut through the hype and deliver deeper into the areas that drive results. 

    Build strategies, pursue marketing innovation and align resources to deliver results
    • Outperform like a winning brand after crises.
    • Optimize marketing budgets to maximize performance.
    • Create impactful messaging on contentious topics that consumers care about.
    • Evolve brand strategy and value proposition for broader resonance.
    • Deliver a customer experience (CX) that improves growth and loyalty.
    Create exceptional customer experience that set your organization apart
    • Build actionable views of your customers. 
    • Develop insights on how to optimize the moments that matter in the customer journey.
    • Inform decision making with the right data, insights and analytics.
    • Identify customer needs, expectations and perceptions.
    • Deliver on your CX promise through an effective CX strategy.
    Accelerate growth as a marketing operations leader through data sourcing, integration and management
    • Discover the latest insights to optimize your organizational structure. 
    • Transform your existing project management approach using agile marketing practices.
    • Build a more scalable, flexible and resilient marketing organization. 
    • Leverage marketing data and analytics to measure success.
    • Evaluate the martech landscape and identify solutions that support the marketing organization.
    Identify platforms and tools to influence B2B buying, engagement and growth
    • Execute high-impact B2B personalization through account-based marketing.
    • Discover advances in demand generation and sales enablement.
    • Learn how to manage and optimize your results across B2B direct and indirect sales channels.
    • Employ new strategies to engage B2B buyers in an uncertain environment.
    Leverage digital channels to deliver business growth
    • Develop an effective digital marketing strategy to achieve business goals.
    • Translate digital strategy into effective campaigns to improve digital marketing ROI.
    • Learn how CMO priorities are changing in terms of the shift toward digital channels.
    • Gain key insights to drive your own key initiatives. 
    • Adopt a coordinated multichannel approach to make a well-informed decision with data-driven benchmarking. 

    Tracks at a Glance

    Attendees will have access to the latest Gartner research in over 100 sessions specifically designed to help marketing leaders meet the demands of the future. Each track has a particular area of focus that helps deliver what matters most to you and your organization.

    Track A

    Assert Marketing’s Relevancy and the Relevancy of Your Marketing

    Campaigns aren’t dead, but they no longer reflect all that marketing has to offer. What’s new, though, comes with new cost structures, operating models and talent requirements. Learn from the experts how to define and defend the value of marketing’s own next best action.

    Track B

    Shape the Future of Marketing With Insight, Data and Analytics

    Insight, data and analytics are propelling us into the next wave of marketing evolution. Hone the skills, tools and vision necessary to optimize marketing, inform critical business decisions and differentiate yourself from your competitors.

    Track C

    Succeed in Customer Experience

    CX is expansive, and what companies do to succeed in CX requires a narrow and specific focus. Discover what capabilities, cultural changes and processes marketing and CX leaders need to adopt to move from saying CX is important to doing CX.

    Track D

    Orchestrate Multichannel Marketing to Support the Customer Journey

    Best-in-class digital marketers drive business growth through coordinated customer engagements that span a growing array of touchpoints. Hear how to effectively manage touchpoints — online and offline — and improve journey orchestration to deliver your business goals.

    Track E

    Defining Marketing’s Role in Driving Commercial Growth

    Marketing leaders increasingly find themselves on the back foot, pressured to support commercial growth goals while their budgets are declining. Explore how you can proactively define (and protect) marketing’s role in driving commercial growth through sales channels.

    Track F

    Extend the Impact of Your Martech Ecosystem

    Marketing leaders are in a unique position to direct and influence their enterprise through digital transformation. Learn how to prove the value of your technology investments, navigate the martech landscape and support your marketing strategy.

    Track G

    Leading From Within: Communicating Internal/External Change

    As the dust settles after a season of disruptive change, many organizations are focusing on what they truly are. Explore how to architect and activate your communications strategy across a diverse spectrum of employees, business partners, shareholders and customers.

    Ready to register?

    Secure your space now.